I designed, illustrated, and wrote this, my
third book, in collaboration with ABRAMS
Noterie, launched in 2020. It was created
to bring a sense of experimentation and
fun to sketching with graphite, colored, and
watercolor pencils. The cover is a play
of dimensional triangles and typography
in textured ombré color.
Other credits include Editor Madeline
Jaffe and Art Director Diane Shaw.
RELATED PROJECTS —
Pencil Workshop Compositions
Pencil Workshop Studies
Pencil Workshop Type Studies
Pencil Workshop Geometric Patterns
Pencil Workshop Stippling Patterns
Pencil Workshop starts off with a series
of instructions, describing everything
from how to use the book, to what mater-
ials you will need, to advice on shopping
for them. These details will get you start-
ed on the right path as you move further
into the 50 drawing experiments.
Other credits include Editor Madeline
Jaffe and Art Directors Diane Shaw.
This book progresses through 50 different
experiments, teaching traditional skills
like hatching, contouring, and stippling.
It also develops your abilities, asking you
to creating compositions. It is filled with
step-by-step technique breakdowns, helpful
hints, and examples of pencil art to inspire.
It is a unique instruction book, that both
teaches you the techniques and provides
a place to practice them. Pencil Workshop
reveals the limitless creative avenues
the pencil can lead you down.
Other credits include Editor Madeline
Jaffe and Art Directors Diane Shaw.
I designed, illustrated, and wrote this, my
second book, in collaboration with ABRAMS
Noterie, launched in 2019. It is two books
in one and includes both an instruction
book and corresponding workbook. The
cover art is a play with circles, mixed tex-
tures, and ombré color.
Other credits include Editor Bridget
Waterhouse and Art Directors Diane Shaw
and Hana Nakamura.
RELATED PROJECTS —
Marker Workshop Compositions
Marker Workshop Studies
Marker Workshop Titles
Marker Workshop Type Studies
Marker Workshop Patterns
The first book in this pair, the instructions
entices artists to take their drawing,
doodling, and lettering to the next level
and explore the incredibly diverse medium
of fine-tip markers. It details everything
from how to use the book, to what mater-
ials you will need, to advice on shopping
for them. This information will get you
going on the right path as you move fur-
ther into the 50 inking experiments.
Other credits include Editor Bridget
Waterhouse and Art Directors Diane Shaw
and Hana Nakamura.
Marker Workshop is two books in one and
includes both an instructions book and
corresponding workbook. The instructions
goes through each of the projects, begin-
ing with swatch tests and working up to
more intricate compositions. It is filled
with step-by-step technique breakdowns,
helpful hints, and examples of marker art
to inspire. The corresponding workbook
is printed on heavy-weight paper, so
there’s no danger of bleed-through as you
ink each of the 50 experiments.
Other credits include Editor Bridget
Waterhouse and Art Directors Diane Shaw
and Hana Nakamura.
I designed, illustrated, and wrote this, my
first book, in collaboration with ABRAMS
Noterie, launched in 2018. It was concei-
ved to bring a sense of freedom and fun
to watercolor instruction, while covering
the skills needed to get started. The cover
is a play of flowing internal textures and
clean edged graphic rectangles and type,
paired together to create ombré color.
Graphis named Watercolor Workshop
a Typography4 Merit Award and Design
Annual 2019 Honorable Mention winner.
Other credits include foreword by Steven
Heller, Editor Bridget Waterhouse, and Art
Directors Hana Nakamura and Diane Shaw.
RELATED PROJECTS —
Watercolor Workshop Compositions
Watercolor Workshop Studies
Watercolor Workshop Titles
Watercolor Workshop Type Studies
This book starts off with a series of
instructions, describing everything from
how to use the book, to what materials to
buy, to advice on setting up your palette.
This information will get you started in
the right direction as you work through
the 100 painting tests.
Other credits include Editor Bridget
Waterhouse, and Art Directors Hana
Nakamura and Diane Shaw.
This book builds skills through 100
experiments, teaching both traditional
and more experimental techniques. It also
develops your abilities, asking you to
paint small studies. It is filled with step-
by-step technique breakdowns, helpful
tips, and examples of painted art to inspire.
It is a unique instruction book, that both
teaches you the techniques and provides
a place to practice them. Watercolor Work-
shop introduces many of the limitless
creative directions that paint can go.
Other credits include Editor Bridget
Waterhouse, and Art Directors Hana
Nakamura and Diane Shaw.
This hardbound journal was developed
to accompany my first book, launched
in 2018. I designed and illustrated it in
collaboration with ABRAMS Noterie. It
includes watercolor swatches arranged
in a crisp, geometric pattern on the cover
with holographic foil-stamped accents.
It has a ribbon marker, stained edges,
full-color interior art interspersed among
lined pages, and a lay-flat binding.
Other credits include Editor Bridget
Waterhouse, and Art Directors Hana
Nakamura and Diane Shaw.
This softbound notebook was created
to accompany my first book, launched
in 2018. I designed and illustrated it in
collaboration with ABRAMS Noterie. It
includes watercolor swatches arranged
in a crisp, geometric pattern on a holo-
graphic foil-stamped cover, with half
lined and half gridded interior pages.
Other credits include Editor Bridget
Waterhouse, and Art Directors Hana
Nakamura and Diane Shaw.
These notecards were produced to
accompany my first book, launched in
2018. I designed and illustrated them
in collaboration with ABRAMS Noterie.
They include watercolor swatches
arranged in geometric configurations
to create a clean, modern-art-inspired.
aesthetic There are ten designs and
a coordinating envelope, packaged in
a box with holographic foil accents.
Other credits include Editor Bridget
Waterhouse, and Art Directors Hana
Nakamura and Diane Shaw.
This food-focused activity book was
created in 2015 for my Master’s thesis at
the School of Visual Arts. It's part of Hila,
an illustrated activity book series for child-
ren ages four to seven and their caregivers
to complete together. These books are
designed to meet the developmental needs
of this age group, combining a range of
accessible experiences with drawing proj-
ects in order to encourage creative growth.
The School of Visual Arts selected Hila
as a '15 Alumni Award winner and Graphis
named it a New Talent '16 Merit winner.
Other credits include ABRAMS Editor at
Large, Advisor Howard W. Reeves.
These ancillary products were created to
accompany my books. They include a boxed
set of colored pencils with Hila branding
across the packaging and a duo of food-
themed notebooks.
Other credits include ABRAMS Editor at
Large, Advisor Howard W. Reeves.
These logos were created to brand my
Master's thesis. Hila references the
connection between two structures, for
example on a plant, the site where the
seed is created. This invokes the concept
of two elements initially dependent on
each other, now separating and growing
on their own. This idea is the basis
of the Hila brand, where caregivers and
children interact, resulting in growth.
Other credits include ABRAMS Editor at
Large, Advisor Howard W. Reeves.
This pitch book was developed to house
all of the work and research I did for my
Master's thesis. It describes all aspects
of Hila, my children's activity book series,
from the story that inspired my venture,
to the brand and product development,
to the market and business plan, to the
research backing my design choices.
School of Visual Arts selected Hila as
a '15 Alumni Award winner and Graphis
named it a New Talent '16 Merit winner.
Other credits include ABRAMS Editor
at Large, Advisor Howard W. Reeves.
I worked with SO5 throughout 2022 to
reconsider all of the base signage across
their stores. We applied their new fonts
and colors to more refined and carefully
connected designs, linking everyday,
clearance, extra cut and final sale signage
together. We also developed standout
signage moments, to call attention to
special categories like fine jewelry and
plus size, incorporating imagery moments.
Other credits include the VP of Creative
Ting Ting Lee, the design team under
the direction of Sheilini Singh, the copy
team under the direction of Lizzie
Cheney, the art team under the direction
of Holly Stevenson and the styling team
under the direction of Jacob Glaser.
Here are a range of the clearance, extra cut
and final sale institutional signage used
throughout SO5 stores. These designs were
considered with care so the signage visually
connected, could live together and be
mixed and matched as the stores associate's
needs change throughout the seasons.
Other credits include the VP of Creative
Ting Ting Lee, the design team under
the direction of Sheilini Singh, the copy
team under the direction of Lizzie
Cheney, the art team under the direction
of Holly Stevenson and the styling team
under the direction of Jacob Glaser.
RELATED PROJECTS —
Extra Cut Franchise Redesign
SO5 Monthly Emails
And here are examples of other standout
and franchise-focused signage moments.
These include End of Season, Summer
Clearance, OFF 5TH Rewards, Plus Size
and The Jewelry Event.
Other credits include the VP of Creative
Ting Ting Lee, the design team under
the direction of Sheilini Singh, the copy
team under the direction of Lizzie
Cheney, the art team under the direction
of Holly Stevenson and the styling team
under the direction of Jacob Glaser.
RELATED PROJECTS —
End Of Season Franchise Redesign
O5 Rewards Print Design
O5 Rewards Animation Design
The Jewelry Event Franchise Redesign
The Jewelry Event Animation Design
Fine Jewelry Landing Page
My team collaborated on SO5's 2022
Holiday Campaign, working on the campaign
look and feel and applying it to print
and out of home assets, along with paid
media. Here are a few of those print assets
including the wild wheatpaste posters
lined up throughout New York City
and the direct mail postcard. These designs
include graphic photos of rolling mylar
in a range of celebratory gemstone shades,
mixed with homey holiday party photography
and our brand fonts.
Other credits include the VP of Creative
Ting Ting Lee, the design team under
the direction of Sheilini Singh, the copy
team under the direction of Lizzie
Cheney, the art team under the direction
of Holly Stevenson and the styling team
under the direction of Jacob Glaser.
My team collaborated on SO5's O5 Rewards,
loyalty program which launched in 2022.
In cooperation with agency Yummy Colors,
SO5 developed the programs look and feel.
My team then took this aesthetic and applied
it to all print needs, along with social asks.
We also evolved the programs design for it's
sweepstakes. Here are several of those
print assets including a direct mail postcard,
an easel sign, a store associate lanyard,
a fitting room mirror cling and a bagstuffer.
Other credits include the VP of Creative
Ting Ting Lee, the design team under
the direction of Sheilini Singh, the copy
team under the direction of Lizzie
Cheney, the art team under the direction
of Holly Stevenson and the styling team
under the direction of Jacob Glaser.
RELATED PROJECTS —
Institutional Signage Franchise Redesign
O5 Rewards Animation Design
I worked on SO5‘s 2022 Summer direct
mail postcards, releasing in June and
July. With these designs we refreshed the
look and feel, bringing in their new fonts
and colors and introducing a more the
dynamic layout. June‘s card plays off
of the Spring campaign look and feel, with
a “begining of summer warmth,” while
July‘s card brings in a lighter and brighter
“mid-summer heat.”
Other credits include the VP of Creative
Ting Ting Lee, the design team under
the direction of Sheilini Singh, the copy
team under the direction of Lizzie
Cheney, the art team under the direction
of Holly Stevenson and the styling team
under the direction of Jacob Glaser.
These packaging elements were created
in 2010 at the request of the Madewell
marketing and PR team as part of a full
packaging redesign. I was the primary
designer working on this project and
developed vintage, utilitarian inspired
designs. I produced an array of everyday
and holiday items, including gift boxes,
shoppers, jewelry pouches, tissue, tape,
and gift cards.
Other credits include fellow Madewell
designer Jim Datz.
These marks were created in 2010 at the
request of the Madewell marketing and
PR team as part of a full packaging redes-
ign. I was the primary designer working
on this project and developed these vin-
tage-inspired images for placement across
Madewell’s packaging and promotions.
These marks were featured in Gestalten's
"Los Logos 6."
These marks were created in 2009 at the
request of the Madewell marketing and
PR team to brand all denim events. Made-
well stores were hosting various events
monthly and we wanted to develop a look
and feel to bring consistency to them.
As the primary designer on this project
I developed a mix of neon marks. The
double circle logo was most widely used
and applied to signage, posters, and
promotions to pull all of the store events
together under a single playful aesthetic.
Other credits include fellow Madewell
designer Jim Datz and Senior Copywriter
Kendall Meade.
This edible invitation was created in 2011
at the request of the Madewell marketing
and PR team as part of a launch event
for the spring 2011 collection. Press and
VIPs had the opportunity to take a first
look at this Big Apple inspired attire. As
the primary designer on this project I took
a playful approach, giving each guest
a high-end farmers market themed experi-
ence, opening up various layers of the
invitation to reveal a tasty treat inside.
Other credits include fellow Madewell
designer Jim Datz and Senior Copywriter
Kendall Meade.
