I lead the design of Saks OFF 5TH’s 2025 The Fashion Report. This campaign featured the best of street fashion, running during New York Fashion Week. We created stories around the looks, showcasing how the trends could be recreated at a discount at SO5. Inspired by the posters lining the city streets, this campaign took a graphic, yet sophisticated take on the fashion editorial.
We curated a mix of women's and men's fashion street photography, with a careful eye for trends. We then chose a sophisticated color palette of black, white and neutrals to allow the photography and SO5 fashion to take center stage. Gridded compositions, report-inspired banners and full-bleed image moments were woven together to create graphic, layered compositions.
This campaign hit a wide range of digital touchpoints across SO5. It lived on desktop and mobile homepage as banners and native app homepage as heroes. It also showed across desktop and mobile product arrays as banners. It further lived in touts on the navigation bar and ingrids in sections of product. We also developed a set of emails to send throughout the campaign.
We developed paid media and organic social collections to promote this campaign and Saks OFF 5TH across a variety of platforms. We created animating and static story, in-feed and collection sized assets capturing the feel of the campaign in bite sized moments for Meta needs, along with an array of Pinterest pins. These assets brought another side of this editorial story to life.
