JEWELRY NEW ARRIVALS
I lead the design of Saks OFF 5TH’s 2024 Jewelry New Arrivals campaign. It was produced in collaboration with May Is Gold Month and brought a twist to the chunky and bold gold jewelry trend of the moment. Layering clouds and sky with graphic mixed-shape image frame animations, this campaign was designed to bring a fun, fresh, “cool girl” energy.
START OFF THE PARTY
I lead the design of Saks OFF 5TH’s 2024 special occasion dressing campaign, Start OFF The Party. This all digital campaign featured gowns, cocktail dresses, heals and pumps in a youthful, yet elevated style. To do this we played with richly colored photography placed in modern key hole shaped frames, with neon type accents.
THE DENIM EVENT
I lead the design of Saks OFF 5TH’s 2024 The Denim Event campaign. This campaign focused on a promotion on women’s and men’s jeans. We took a classic approach, bringing layered denim on denim texture into the designs. We also incorporated a graphic dashed-line boarder to play off of stitching and pops of yellow type to call out the promotion.
These projects were developed
in collaboration with
VP of Creative — Ting Ting Lee
Director, Copy Team — Lizzie Cheney
Director, Styling Team — Jacob Glaser
Director, Design Team — Sheilini Singh
Sr. Art Director/Design Lead — Sasha Prood
Sr. Art Director/Photo Lead — Michelle Egiziano
JEWELRY NEW ARRIVALS
Designer/Concept Dev. — Carrie Lapolla
START OFF THE PARTY
Designer/Concept Dev. — Greg Lee
Designer/Final Exec. — Carrie Lapolla
THE DENIM EVENT
Designer/Concept Dev. — Jessica Cullen
Designer/Concept Dev. — Nick Xu
Sr. Production Designer — Jenn Bracconeri
