I worked with the Formidable team over '20–'21 to rebrand their team building company. We reworked their heavy sans serif design, finessing it into a custom, humanist logo with elegant curves and a contemporary feel. We also developed a monogram, along with an image mark. We created a more nuanced color palette of sky, earth and sea. We refined their font treatment, pairing the delicate leaf-like curves of Domaine with the also curvaceous National 2. Formidable looks at the companies it’s working with as ecosystems—There goal being to build and grow each system into a self sustaining community. Visualizing this, we created custom environmental, exploration and research-themed illustrations, placing them throughout their updated website, alongside other digital and print needs.
