THE SHOE EVENT

I lead the design of Saks OFF 5TH’s 2024 The Shoe Event. This all digital campaign focused on a women’s, men's and kid’s shoe BOGO event. We took a bold, graphic approach, bringing color blocked grids into the design, with shoes placed within and expanding off the color blocks to bring a feeling of abundance.

THE BEAUTY EVENT

I lead the design of Saks OFF 5TH’s 2024 The Beauty Event. This all digital campaign focused on a fragrance, makeup, skin care and bath and body BOGO event. Inspired by magazine layouts of products composed with type and drips and smears of the products represented, we took a editorialized approach to our design.