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01 SO5 Rewards           02 The Jewelry Event           03 Mother’s Day           04 Monthly Emails

SO5 REWARDS

In 2022 I was part of the Saks OFF 5TH creative team, working with studio Yummy Colors to establish SO5’s new loyalty program. As part of this launch, my team produced the social asks, along with the sweepstakes campaign featuring Rachel Zoe. Design directing animator Nick Xu, we developed all motion for this project.

Other credits include the VP of Creative Ting Ting Lee, the design team under the direction of Sheilini Singh and the copy team under the direction of Lizzie Cheney.

Saks OFF 5TH SO5 Rewards Social Post Animation One
Saks OFF 5TH SO5 Rewards Social Post Animation Two
Saks OFF 5TH SO5 Rewards Social Post Animation Three
Saks OFF 5TH SO5 Rewards Social Post Animation Four
Saks OFF 5TH SO5 Rewards Social Post Animation Five
Saks OFF 5TH SO5 Rewards Social Post Animation Six
Saks OFF 5TH SO5 Rewards Social Post Animation Seven
Saks OFF 5TH SO5 Rewards Social Post Animation Eight

THE JEWELRY EVENT

I worked with SO5 on their The Jewelry Event franchise, establishing its refreshed aesthetic and animation approach for an August 2021 launch. Then during SO5’s Spring 2022 rebrand, I directed design with animator Nick Xu to update the look to fit SO5’s new branding and further refine the title animation.

Other credits include the VP of Creative Ting Ting Lee, the design team under the direction of Sheilini Singh, the copy team under the direction of Lizzie Cheney, the art team under the direction of Holly Stevenson and the styling team under the direction of Jacob Glaser.

Saks OFF 5TH The Jewelry Event August 2021 Email One
Saks OFF 5TH The Jewelry Event August 2021 Email Two
Saks OFF 5TH The Jewelry Event August 2022 Email One
Saks OFF 5TH The Jewelry Event August 2022 Email Two
Saks OFF 5TH The Jewelry Event Social Video One
Saks OFF 5TH The Jewelry Event Social Image One
Saks OFF 5TH The Jewelry Event Social Video Two
Saks OFF 5TH The Jewelry Event Social Image Two

MOTHER’S DAY

In 2021 I lead the design of Saks OFF 5TH’s Mother's Day campaign, which included a wide range of digital design and animation. I developed social assets, emails and more, with a duo of approaches. The first was a focus on gifting my price point and the second, gifting by type of mom.

Other credits include the VP of Creative Ting Ting Lee, the design team under the direction of Sheilini Singh, the copy team under the direction of Lizzie Cheney, the art team under the direction of Holly Stevenson and the styling team under the direction of Jacob Glaser.

Saks OFF 5TH Mother's Day Campaign 2021 Social Post Gift By Pricepoint One
Saks OFF 5TH Mother's Day Campaign 2021 Social Post Gift By Pricepoint Two
Saks OFF 5TH Mother's Day Campaign 2021 Social Post Gift By Pricepoint Three
Saks OFF 5TH Mother's Day Campaign 2021 Social Post Gift By Pricepoint Four
Saks OFF 5TH Mother's Day Campaign 2021 Social Post Gift By Type Of Mom One
Saks OFF 5TH Mother's Day Campaign 2021 Social Post Gift By Type Of Mom Two
Saks OFF 5TH Mother's Day Campaign 2021 Social Post Gift By Type Of Mom Three
Saks OFF 5TH Mother's Day Campaign 2021 Social Post Gift By Type Of Mom Four
Saks OFF 5TH Mother's Day Campaign 2021 Email One
Saks OFF 5TH Mother's Day Campaign 2021 Email Two
Saks OFF 5TH Mother's Day Campaign 2021 Email Three
Saks OFF 5TH Mother's Day Campaign 2021 Email Four

MONTHLY EMAILS

Across 2021 and 2022 I worked on a range of monthly and franchise emails, some including animation experiments. The emails produced in 2021 include Saks OFF 5TH’s previous branding, but with a refreshed look. The emails produced in 2022 were a part of the rebrand, with a new look at fonts, colors, imagery etc.

Other credits include the VP of Creative Ting Ting Lee, the design team under the direction of Sheilini Singh, the copy team under the direction of Lizzie Cheney, the art team under the direction of Holly Stevenson and the styling team under the direction of Jacob Glaser.

Saks OFF 5TH Monthly Theory And Vince Email One
Saks OFF 5TH Monthly A Stylish Escape Email Two
Saks OFF 5TH Monthly The Dress Check List Email Three
Saks OFF 5TH Monthly The Summer Check List Email Four
Saks OFF 5TH Monthly Sun Sun Sun Email Five
Saks OFF 5TH Monthly Designer Steps Email Six
Saks OFF 5TH Monthly Well Suited Email Seven
Saks OFF 5TH Monthly Extra Cut Email Eight