01 SO5 Rewards 02 The Jewelry Event 03 Mother’s Day 04 Monthly Emails
In 2022 I was part of the Saks OFF 5TH creative team, working with studio Yummy Colors to establish SO5’s new loyalty program. As part of this launch, my team produced the social asks, along with the sweepstakes campaign featuring Rachel Zoe. Design directing animator Nick Xu, we developed all motion for this project.
Other credits include the VP of Creative Ting Ting Lee, the design team under the direction of Sheilini Singh and the copy team under the direction of Lizzie Cheney.
I worked with SO5 on their The Jewelry Event franchise, establishing its refreshed aesthetic and animation approach for an August 2021 launch. Then during SO5’s Spring 2022 rebrand, I directed design with animator Nick Xu to update the look to fit SO5’s new branding and further refine the title animation.
Other credits include the VP of Creative Ting Ting Lee, the design team under the direction of Sheilini Singh, the copy team under the direction of Lizzie Cheney, the art team under the direction of Holly Stevenson and the styling team under the direction of Jacob Glaser.
In 2021 I lead the design of Saks OFF 5TH’s Mother's Day campaign, which included a wide range of digital design and animation. I developed social assets, emails and more, with a duo of approaches. The first was a focus on gifting my price point and the second, gifting by type of mom.
Other credits include the VP of Creative Ting Ting Lee, the design team under the direction of Sheilini Singh, the copy team under the direction of Lizzie Cheney, the art team under the direction of Holly Stevenson and the styling team under the direction of Jacob Glaser.
Across 2021 and 2022 I worked on a range of monthly and franchise emails, some including animation experiments. The emails produced in 2021 include Saks OFF 5TH’s previous branding, but with a refreshed look. The emails produced in 2022 were a part of the rebrand, with a new look at fonts, colors, imagery etc.
Other credits include the VP of Creative Ting Ting Lee, the design team under the direction of Sheilini Singh, the copy team under the direction of Lizzie Cheney, the art team under the direction of Holly Stevenson and the styling team under the direction of Jacob Glaser.
