Sasha Prood Logo

I’m a creative director, educator, and author based in Brooklyn, NY, with a multidisciplinary practice spanning branding, 360 campaigns, illustration, and lettering. I’m the author of an art workbook series with ABRAMS Books, designed to explore creativity through a medium-focused lens. My work has been honored with awards and features from HOW Magazine, Graphis, and Typism, and I was recognized as one of Print Magazine’s “20 Under 30: New Visual Artists.” As an educator and speaker, I’ve taught and presented internationally—leading workshops at TYPO Berlin, lecturing at the Type Directors Club, and teaching Sophomore Design I and II at the School of Visual Arts.

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ABRAMS Books
Barnard College
Bergdorf Goodman
Champions Design
Herman Miller
Madewell
Milton Glaser Inc.
Mother
Saks OFF 5TH
SPACE NK

SELECT AWARDS
Design Annual
Graphis 2021
Typography Book 4
Typism 2019
Int'l. Design Annual
HOW 2016
New Visual Artist
Print 2014
SELECT TALKS
Sophmore Design I & II
SVA, New York City
Letter as Object
SVA, New York City
Letter as Object Salon
TDC, New York City
Letter as Object
TYPO Talks, Berlin
SELECT EXHIBITS
Type in Contemp. Culture
Tipografia MX, San Pedro
Hope & Love Day
Hillside Terrace, Tokyo
Den Franska Våren
Bon Gallery, Stockholm
Untitled
Ofr. Librairie, galerie, Paris
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BuzzFeed
Communication Arts
Creative Bloq
Forbes
HOW Magazine
Print Magazine
Sakura of America
Type Directors Club
TYPO Talks
Women’s Wear Daily

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Great Idea Petite Typeface
Hand-lettering for Everyone
It’s My Type
Just Add Watercolour
Little Book of Lettering
Los Logos 7
Plant Graphics
The Typographic Universe
Type Form & Function
Typographics Play & Work